Ben Shalom's BOXXER will announce its next broadcast deal this week.

The British boxing promotion recently split with television giant Sky Sports after Sky opted not to renew its exclusive four-year contract worth £36 million.

BOXXER has now teamed up with the BBC to be its next TV partner, sources close to the situation told Uncrowned. BBC iPlayer and a BBC linear network will be involved in showing BOXXER boxing events.

The BBC has not been a regular player in the British boxing scene since the mid-'90s, following the end of their "Sportsnight" midweek program. For much of the 20th century, the BBC was the prominent network in the sport, but its boxing output reduced in the '90s after ITV and Sky became more active players in the market.

BOXXER's two primary rivals, Eddie Hearn's Matchroom Boxing and Frank Warren's Queensberry, have existing agreements with sports streaming service DAZN. The deal with the BBC keeps boxing on linear television in the UK at a time when it is struggling to garner the interest of networks on both sides of the pond.

Although prime-time slots on BBC linear television and iPlayer will likely command a significant audience, the financial elements of the deal are expected to be dwarfed by the agreements Matchroom and Queensberry have with DAZN, making it difficult for BOXXER to compete.

Uncrowned understands that multiple key-name fighters with BOXXER have held conversations with other promoters in recent weeks. 

Two BOXXER representatives denied knowledge of the announcement Wednesday morning, which is contrary to what multiple sources told Uncrowned.

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