Nothing goes together like sports fans and saying “this is the year” when it almost certainly is not — a tradition the Knicks’ faithful haven't genuinely participated in for decades. 

However, coming off their first Conference Finals trip of the millennium with a new coach and bolstered depth, New York is giving its fans a real chance to capture this timeless delusion.

While usually safer to lower expectations, the Knicks are in a real place to compete and believe they can win their first championship in over 50 years. 

Here are the reasons fans should think this is the year…

The talent is there and ready to be maximized 

Let’s not forget these Knicks came an unlucky bounce and one win away from making the Finals last year, while going through the ringer in the physical Pistons, champion Celtics and eventual runner-up Pacers. They’ve returned largely the same roster, with a coaching change and some depth additions that should assure the roster is reaching its potential.

It didn’t feel that way last year and the numbers reflected it. No Jalen Brunson-led, Karl-Anthony Towns-spaced offense should finish 16th in offensive rating post Jan. 1 — or seventh in the playoffs. And Mike Brown was brought in to help turn that around.

Assuming he adds the necessary offensive zest without jeopardizing the defense, it’s hard to find better rosters on paper. New York has two top players at its respective positions and multiple borderline All-Star level guys to support them, with some of the best bench pieces in the league when productive. 

Add onto that Jordan Clarkson and Guerschon Yabusele and you have the total package. These two not only bring strong individual production, but address specific needs that should keep the returning rotation in their ideal roles and fresher overall. 

The East is vulnerable

This isn’t just about how ready the Knicks are to win it all, but how unprepared the rest of their conference is. Make no mistake, anybody is susceptible in a seven-game series, but not having to seriously worry about the usual major threats inspires confidence.

The Pacers and Celtics, arguably the two biggest obstacles in the Knicks' way, will be going into this season without their best players — Tyrese Haliburton and Jayson Tatum — who both suffered Achilles tears during the postseason. 

Without them, these two teams aren’t title contenders, and their front offices appeared to operate from that mindset this offseason, so don’t expect these guys to get rushed back, either.

Cleveland has been lurking as a top seed and high-talent threat for years, but can’t seem to win a pivotal playoff series to take them over the hump. They’ve doubled down this season and look to be New York’s biggest foe, but they’ll have to prove it first.

Giannis Antetokounmpo and Joel Embiid are still in the conference, but their teams are loaded with question marks coming off disappointing seasons. 

Milwaukee may fall victim to a Giannis trade request once he gets a feel of Myles Turner as his second best player, and the 76ers need to prove they can stay relatively healthy for more than a couple of weeks.

Chips will be on shoulders

For the reasons above, the Knicks are going to be expected to compete for a championship — both internally and externally. 

This makes 2025-26 an especially pivotal one for a franchise that’s really been in a rebuilding phase until maybe last season.

Now is the time to actually win, everybody knows it, and they’ve all got a ton to prove in that pursuit. 

Despite All-NBA honors and postseason domination, Brunson is constantly dismissed in top player conversations and is still having to cement his eliteness like a plucky underdog.

Like every Towns year of the past five seasons, he looked shaky defensively in the postseason and some still questioned whether a team could win with him. Mikal Bridges is tied to the pick price it took to acquire him, a value only deemed fair once he’s helped deliver a championship.

OG Anunoby signed the biggest contract in Knicks history after they traded two homegrown, fan favorite pieces to get him. Leon Rose, the man who brought all these guys together, fired the coach who helped get them here to prove this team can win it all, and the entire legacy of his era now rests on that bet. 

And don’t think Brown isn’t looking to prove his championship mettle. After falling short with LeBron James and Kobe Bryant, he wants to show it was the fault of his stars and not his coaching.

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