Nielsen on Monday, Jan. 26, revealed the top 10 most-watched men’s and women’s basketball programs thus far through the 2025-26 college basketball season.

The list was, unsurprisingly, dominated by the Big Ten and SEC: The Big Ten in particular had four teams on each of the men’s and women’s top 10, while the SEC teams had three teams on the men’s list and two on the women’s list.

Other conferences with multiple teams include the ACC (two men’s programs) and Big 12 (two women’s programs)

REQUIRED READING: Paying attention to Texas Tech yet? You should. That and more from college basketball weekend

There were also no school repeats across either top-10 list. The list is comprised of viewership numbers across ESPN, Fox, NBC and Warner Bros. family of networks, according to Nielsen.

Here’s a look at the full list, which is as of Jan. 18.

Most-watched men’s, women’s college basketball programs of 2025-26

Here are the most-watched men’s and women’s college basketball programs in 2025-26, as of Jan. 18, per Nielsen:

Men’s college basketball

1. Michigan State (Big Ten)
2. Duke (ACC)
3. Arkansas (SEC)
4. North Carolina (ACC)
5. Kentucky (SEC)
6. Kansas (Big 12)
7. UCLA (Big Ten)
8. Indiana (Big Ten)
9. Tennessee (SEC)
10. Wisconsin (Big Ten)

Women’s college basketball

1. Iowa State (Big 12)
2. Iowa (Big Ten)
3. USC (Big Ten)
4. Notre Dame (ACC)
5. Oklahoma State (Big 12)
6. Maryland (Big Ten)
7. Michigan (Big Ten)
8. Texas (SEC)
9. South Carolina (SEC)
10. Baylor (Big 12)

This article originally appeared on USA TODAY: These are the top 10 most-watched men’s, women’s college teams of 2025-26